CONCORD HOTEL

Menu, Front & Back

Food Menu Inside

What’s on venue posters

Website design

Brand Activations & Promotions

Tiger & Sella Artois x Young hotels

The brief was to drive sales volume of Tiger and Stella Artois across all Young Hotels venues. To encourage purchases, we launched a group-wide promotion where every Tiger or Stella purchase entered patrons into the draw to win a $200 venue voucher.

To further boost visibility and engagement, both beers were also added to happy hour specials across the venues, creating more opportunities for trial and repeat purchase.

All campaign materials including posters, in-venue signage, and digital assets were designed by me to align with both beer brands’ guidelines while maintaining the cohesive Young Hotels look and feel. The result was increased participation and a noticeable uplift in premium beer sales during the campaign period

VB x Young Hotels

The brief was to create and execute a brand activation with VB that would increase sales and drive foot traffic during footy season. The goal was to keep patrons engaged throughout the finals series while strengthening the partnership between VB and Young Hotels.

I developed the campaign “Choose the First Try Scorer”, which invited customers to purchase two schooners of VB for a chance to pick the first try scorer of the game. Winners received a $50 venue voucher for each match, and a $100 voucher for the grand final, encouraging repeat visits, staying at our venue to watch the game and ongoing participation throughout the end of the season.

All campaign assets including posters, social media content, table talkers, and in-venue signage were concepted and designed by me, and approved by CUB for official use under the VB brand. The campaign successfully increased VB sales and created strong engagement across all participating Young Hotels venues.

Posters for venue

First try scorer poster A1

Super Dry x Young Hotels

The brief was to create a campaign with Super Dry to increase sales and foot traffic around the Bledisloe Cup. With the game taking place just a 15-minute walk from the Concord Hotel, the goal was to capture both pre and post-game crowds as well as local patrons watching from the venue.

I developed a promotion offering guests the chance to win two Bledisloe Cup tickets, including transfers to and from the game, dinner and a drink, and two jerseys, when they purchased two schooners of Super Dry.

All creative assets including posters, in-venue displays, and social media content were designed by me and aligned with the official Super Dry brand guidelines. The campaign successfully drove engagement and sales during one of the busiest sporting weekends of the year