Brief: Following extensive renovations, The Royal Hotel Ryde was ready to relaunch with a refreshed brand identity that reflected its revitalised venue. The objective was to create a modern and minimalist look that carried seamlessly across all customer touchpoints from menus and food driver cards to till screen advertising and social media.

To bring the new identity to life, I directed photoshoots that showcased the hotel’s food and atmosphere in a vibrant yet approachable way. I also redesigned the website with the same clean aesthetic, ensuring consistency between the in-venue experience and the digital presence. The overall goal was to position the venue as a family-friendly sports bar with a strong focus on food.